Elle Magazine – Fashion Next Runway Show

Client: Elle Magazine
Project: Fashion Next Fashion Show, Spring 2013
Industry: Fashion
Services: Video Production, Webcast, Front-end Development
Special Features: Show Coordination

For the third year, Video Destination has handled all the video production and webcasting for the Elle Magazine Fashion Next fashion show at Lincoln Center. The show highlights young, up and coming designers to a large audience of NYC’s fashion elite during Fashion Week.

Video Destination produced and directed a 3 camera shoot, including a panoramic high ceiling cam, from soup to nuts. We coordinated the production partners, directed the union staff and managed the technical network issues with the venue. Video Destination’s switched feed was projected on giant imag screens during the show. We also added canned video playback into the feed and replaced copyrighted music with royalty free music for the broadcast.

On the Internet side, we created ios/ipad and Android friendly versions of the streams and players. The show was streamed in multi-bitrate versions so viewers got the optimal viewing experience. Client graphics and designs were used to create players, managed code and gathered stats for Elle’s partner sites. Lastly, we added Facebook and Twitter feed to the pages so viewers could use social media to interact with the webcast and help drive traffic to webcasts.

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