Video Bytes

Video Destination Digital Media to Webcast Swizz Beatz’ Performance at Reebok Classics Event

New York, August 22, 2011 — Video Destination Digital Media (, a leading provider of video production and webcasting services, has been selected by lifestyle/entertainment content provider Complex Media to webcast a live event marking Reebok Classics’ “Reethym of Lite” campaign.

Scheduled to be broadcast at 12 a.m. PST on August 23, 2011, the “Reethym of Lite” webcast will feature an exclusive performance by Grammy-winning hip-hop artist/producer (and Reebok Lite Creative Director) Swizz Beatz at the Moorea Beach Club at Mandalay Bay in Las Vegas. The event will take during the annual PROJECT Las Vegas contemporary fashion trade show. To view the webcast live, visit

The Reebok Lite footwear and apparel collection combines iconic Reebok styles with cutting-edge technology. Redefining the traditional definition of artist-brand collaboration, Reebok enlisted Swizz Beatz as creative director for the campaign.

“For this production, Video Destination is handling the end-to-end video experience: on-site three-camera production, live encoding, and delivery of the video to a customized, interactive-in-real-time Facebook experience,” said Video Destination Sales Manager Jules Levitt. “Our partnership with Complex is a very exciting one, as they are perpetually at the cutting edge, presenting us with new challenges to up the ante for webcast experiences. Working on this event with Complex is a terrific example of how we bring Internet sensibility and cost-effectiveness to a broadcast level of production.”

About Video Destination Digital Media
Since 2006, Video Destination Digital Media ( has been leading the way for practical applications of emerging online video technologies, including live event webcasting, video production services, customized video players, media encoding, and media management/streaming. With a filmmaker’s eye for quality, the latest in technological know-how, and a focus on providing expert guidance and superb customer service, Video Destination offers a full range of cost-effective video solutions for making clients’ digital media projects and campaigns a spectacular success. Some of Video Destination’s clients include Con Edison, Scholastic, The Associated Press, Kenneth Cole, Universal Music Group, Ogilvy PR, UBS, Neiman Marcus, and Michael Kors.

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