Ogilvy Public Relations: “The Flower Factor”
Client: Ogilvy Public Relations
Project: “The Flower Factor”
Services: Webcasting, video production, customized video player
Special features: Twitter integration, event host page, multiple cameras, live audience Q&A with contest element
This three-camera webcast, designed to increase exposure for The Society of American Florists, featured an embedded Twitter feed that allowed viewers to direct their questions to the webcast hosts and interact with other viewers. Video Destination handled both the video production and webcasting parts of this job.
We designed and hosted a branded, dedicated landing page that allowed visitors to enter a contest and helped the client collect visitor information as a means for lead generation.